How To Create A Non-Boring Thank You Screen To Keep Conversations Alive
We all use them; the simple thank you screen. Whether it is something that is displayed to your customers after they make a purchase or after a new lead has just downloaded your e-book, the thank you screen is a must have piece to effectively let a customer or lead know the process is completed, but that should not be the end of your conversation instead it is should just be the start. After someone has completed your call to action why not keep the connection going to the next step and direct your new fan to a place where you can stay in the forefront of their mind? Below are a few ways you can achieve this.
Ask a question
This is a great way for you to gain added information. For example, if you are a web designer you could ask a new lead what their biggest challenge is currently with their website. This allows you to identify a key problem they are experiencing and get them looking to you for the answer. However, there are two parts to this strategy – one of course comes from an individual responding to the question and the other part is you contacting them back. The second part sounds like a no brainer, but many times it is forgotten and the opportunity for a stronger connection in gone.
List your social media locations
Chances are your customers are using social media and using it on a daily basis so this is an excellent way to let them know you are on certain social media sites as well. Sometimes the hardest part is getting your customer to notice you or for you to get the word out about your social media presence. There is no better time to get someone to like or follow you then after they have completed your call to action because now they are excited about what your product or service can do to help them fulfill their need.
Direct them to your blog
Blogging can do many things for your business and one thing it can do is further convince future customers and current customers that you are the right person to do business with. This is the best way for you to showcase your knowledge and expertise in a format that your customers find interesting and are willing to listen to. Without directly talking about, or pitching your product, convey what you know in a subject that is relevant to what you are providing. This is the perfect opportunity for you to get your customers in the habit of checking into your website on a regular basis. Then when you actually do have a new product to promote your customer will notice the change you made to promote that product on your website, which is the first step in making any sale.
What are your thoughts?