Posted by Jason Kienbaum on Jul 19, 2011 in Small Business Marketing, Web marketing for small business | 0 comments
Customer service has been around for a long time and traditionally we associate customer service with the overwhelming hassle of having to deal with call centers, but not anymore. Companies are realizing how effective customer service can be when implemented online. However, implementing a web customer service strategy is only half the battle. The other part of the battle that you need to win is...
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Posted by Jason Kienbaum on Jul 13, 2011 in Small Business Marketing, Web marketing for small business | 1 comment
You make time in your day to blog because you know it is something your customers want to see, but the question is are they really seeing it? Or is anyone really seeing it for that matter? Well just posting articles is not enough, that’s just half the battle, the other half is spreading the word about your blog. There are tons of great blogs out there that will spill through the cracks because...
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Posted by Jason Kienbaum on Jul 12, 2011 in Small Business Marketing, Web marketing for small business | 0 comments
We all use them; the simple thank you screen. Whether it is something that is displayed to your customers after they make a purchase or after a new lead has just downloaded your e-book, the thank you screen is a must have piece to effectively let a customer or lead know the process is completed, but that should not be the end of your conversation instead it is should just be the start. After...
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Posted by Jason Kienbaum on Jun 30, 2011 in Small Business Marketing, Web marketing for small business | 0 comments
There are already so many things that we can use social media for and here is one more for you. Social media has become a great way to show your potential customers how much your current customers couldn’t live without your product. The best part about this whole strategy is how little work is required by you. If you have an excellent product people are going to be talk about it and then all...
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Posted by Jason Kienbaum on Jun 28, 2011 in Small Business Marketing, Web marketing for small business | 1 comment
There is nowhere to hide on the internet and everything is becoming more and more trackable. For the most part everything is measurable now so you can easily see what is working for you online and what isn’t – allowing you to make valuable changes. Even the old argument about social media not having any ROI is starting to die slowly. If you are going to actively be using the internet here...
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